Client
Corporate Venture
Corporate Venture

Validating whether HSBC’s reputation as a trusted global bank combined with a simple-and-easy app would find investment-worthy traction in the market and effectively compete with fast-growing players.

Founded

2024

Headquarters

London, UK

Entity

Spin-Off Venture

Downloads

36,000

Currencies supported

20

Employees

80
Zing by HSBC is an intuitive international money app and multi-currency card. The app aims to reduce the friction of international payments for the future world shapers who live and work internationally.
Bundl mapped the existing landscape of audiences with their international money needs and how existing players were meeting them, through to crafting and testing initial propositions with features and USPs.
,

Vud
Venturing Unit Development
Vsd
Value Space Definition
Vi
Venture Ideation
Vv
Venture Validation
Ml
MVP Launch
Bv
Brand Validation
Ps
Product Support
Ms
Marketing Support
Bs
Business Support
Lr
Leadership Recruitment
Va
Venture Academy

1
2
3

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Thomas Brady

Thomas Brady

Head of Partnerships

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Introduction

Project background

Metholodogies used

Results