Corporate Venturing 5 min

5 Books That Every Entrepreneur Should Have on Their Bookshelf

Venture Builder's Choice — Volume 1

In such a fast-paced business world, jungle laws are the only ones left standing: if you’re not the predator, you’re the prey. And guess what? If knowledge is your power, then reading is your Superpower! That’s why the Bundl team came up with a list of the 5 best books for startups, entrepreneurs, and innovators.

Who are these books for?

  • Do you have an entrepreneurial spirit?
  • Do you constantly think about how to create value and open a new business, or about how to improve or transform your enterprise?
  • Are you always trying to find new ways of doing things and replacing those that are out-of-date?

If you answered "yes" to at least one of these questions, then these books are definitely for you!


Zero to One: Notes on Startups, or How to Build the Future

by Peter Thiel

I wholeheartedly agree with the core idea of this international bestseller: it’s probably better to build a company/product with a value proposition that no one else has than to copy something that’s already out there. A unique solution, a new way of thinking/dealing with old problems, and the ability to question established patterns should be at the heart of innovation. Written by Peter Thiel, the mastermind behind PayPal and Palantir, and former business partner to Elon Musk, Zero to One is about starting those companies. Who better to learn from than the man that used these strategies to amass a net worth of $2.7 Billion?

After all, that’s what innovation is all about.



Business Model Navigator: 55 Models That Will Revolutionise Your Business

by Oliver Gassmann

The Business Model Navigator is much less known than Business Model Generation, but in my opinion, it is much more valuable for generating unique business models. The authors understand 1) that value exchanges are at the heart of every business model, and 2) that the most innovative business models (like Airbnb and Spotify) often look past the linear exchange between producer and customer.

The BM Navigator offers a framework for developing new business models, as well as an analysis of 55 different models that are responsible for 90% of the world's most successful businesses.


”All companies in all industries work with certain restrictions that determine what the company can and can not do. When “subversive" technologies appear, managers are rendering their services to their companies if they fully comply with these restrictions. So as ancient people who tied feathers to their hands, climbed up to a high place and waved their arms, trying to fly, eventually only fell and broke."

The Innovator's Dilemma

by Clayton M. Christensen

This book is all about how companies that are leaders in their industries are ruined when they occupy a new niche in the market or when the latest technologies begin to prevail.

It’s during the take-off stage that management should be most careful in relation to its company since this period is fraught with financial losses and even complete collapse.


Why is The Innovator's Dilemma worth reading?

  • Understanding the fine line between "subversive" and “supporting” technologies;
  • Logical explanation of the problem of innovation;
  • Shows a scheme of failure in business – the collapse of recent leaders;
  • The analysis of a way of using subversive technologies, which means success and development as opposed to ruin and failure;
  • Explanation of failures from the management organization’s point of view in various branches of business.



Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

by Jake Knapp

With more than 500 new apps entering the market every day, what does it take to build a successful digital product?

You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.

Design sprints not only let you test digital product ideas before you pour too many resources into a project, but they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing.


The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries

We’re used to thinking that processes and management are boring and dull. Startups, on the other hand, are dynamic and exciting. Places with no rules.

However, the truth lays in the opposite: the creation process of a startup must be subordinated to a clear methodology that has strictly defined steps. The basic idea of the lean (economical) startup method developed by Eric Ries is to quickly test the ideas of new products on real consumers. This method also constantly adjusts the business model in order to start large-scale investments only when the idea is confirmed by facts.

If you’re an entrepreneur, immediately throw out all the business cases – just sit down and read! Do not be embarrassed by the words "business from scratch" in the title. Entrepreneurs by spirit are in every company, and the ability to constantly analyze the business model and make necessary adjustments is important for any company – whether large or small.


Are these books part of your top five? Do you have a book you'd love for us to review? Let us know!

Alina Sorokina

Digital Marketing Intern