The retail industry is under a lot of pressure. While eCommerce giants, like Amazon, are leaving their enormous footprints all over your market share, big producers, like Nike, are bypassing traditional retailers and going directly to consumers.
Although a business case is ideal for exploring your future company’s financial potential, it’s not the sole cornerstone on which investors base their decision. Sure, it's an essential document, but they too understand that it’s just a file with hypothetical numbers.
As a retailer, deciding where to put your money isn’t always easy. What do you prioritize, and why? Bricks or clicks? Experience or convenience? Customization or personalization?
Why do corporations launch their own startups? It’s rarely only about money. This brings us to the first important difference, the goal of the venture.
Recently, my team and I invited 9 retail leaders of industry to Antwerp for a full day brainstorm about the Future of Retail. Here’s what they had to say.