Intrapreneur Stories 16 min

From B2B to B2C: How To Expand Into New Markets — Intrapreneur Stories #1

Featuring Stijn Van Avermaet, intrapreneur from Van Hoecke.

What does a company do when a product isn’t reaching its full potential via their traditional B2B2C channels? See how intrapreneur Stijn Van Avermaet, takes Orgalux, one of Van Hoecke’s branches, on the journey to create the company’s first direct-to-market approach.

Intrapreneur Stories are empowering examples and stories from successful intrapreneurs all over the world, sharing their insights, tips and tricks. We add a fuel to your fire on how you can build the next business in your corporation. 

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Andreas Declerck

Innovation Catalyst