Designed and validated value propositions to identify new viable customer segments and GTM strategies for their new international money app and multi-currency card.
Defined a venturing hub strategy to tap into high-potential opportunities beyond core, resulting in the BoortmaltX acceleration unit, which we designed and ran the first two cohorts..
Designed and led the Accelerator Program connecting corporates with startups to develop and test POCs at Tomorrowland.
Sharpened the strategic direction, operational approach, and commercial narrative of Brussels Airport’s corporate venture arm; collaborating with startups in 3 areas: smart transport, sustainability, and vibrant community.
We spearheaded OLEUS's brand design and execution from its MVP brand (XTRACT), setting up its Shopify store, and implemented a full-scale go-to-market and OKR strategy.
Issviva is a comprehensive platform that offers tailor-made solutions to improve the experience for women during the menopause transition, combining a webshop, educational resources, and community support.
Validated a sustainable housing solution from 10 concepts, helping set up a joint venture within BNPPF’s real estate portfolio. HappyNest provides renters with a pathway to sustainable homeownership through a unique “rent now, buy later” financial model.
Developed a strategic framework that included a comprehensive market analysis and the first product mock-ups for user validation of a frictionless payment service.
Crafted its value proposition, operational framework, and business model.; spearheading the partnership between Telenet, Unit-T, Arval, Optimile, and BNPPF, ensuring alignment and buy-in.
Conceptualised and validated various concepts from its initial VP, a personalised box of pain relief products curated based on a survey, to its current iteration, developing an MVP, minimum viable brand, and D2C webshop.
Identified emerging trends and assisted in seizing opportunities within a new value proposition to extend OBI’s offering in home improvement.
Ideated and validated a D2C commercial strategy for a new device, global GTM strategy and strengthened the brand’s existing positioning.