New growth for consumer brands, from insight to scale.
Designed and validated propositions to broaden the audience of a new solution using incognito methods to gather customer insights and demand.
Co-invested in the venture and spearheaded its global launch, leading validation, marketing, branding, and final product development.
Designed and led the program connecting startups and corporates to develop and test POCs at Tomorrowland.
Transformed P&G’s incubation structure by taking 4 BUs on a 16-week innovation journey resulting in concepts advancing into MVPs.
Co-developed and launched an algorithm-powered D2C skincare solution from scratch.
Conceptualised and validated various concepts, developing an MVP, minimum viable brand, and D2C webshop.
Developed and validated a circular service concept, crafted a commercial story, and identified key customer segments.
Rapidly tested 6 key touch-points in the customer journey for the versatile home market.
Transformed static patient cases from medical journals into an e-learning platform that surfaces insights and knowledge gaps among doctors.
Developed the future of entertainment by ideating, validating, and launching a venture that secured investment and spun-out in its first year.
Developed and launched a new kidswear subscription service, crafting its commercial story, supply chain management, and operational structure.
Created and validated a test engine for new product development.
Strategised and designed two new innovation engines to pursue growth beyond core.
Validated a new digital energy platform with real B2B users, turning early signals into a data-backed roadmap for pilot launch.
Reassessed a scale-up’s mission, value proposition, and feature set to find its next stage of growth.
Sharpened the strategic direction, operational approach, and commercial narrative of Brussels Airport’s corporate venture arm.
Designed and ran Shell’s flagship intrapreneurship program, turning top talent into venture teams that shaped strategy-ready growth pathways.
Explored the value space by ideating and validating multiple EV leasing concepts with real consumers, narrowing to the strongest proposition.
Ideated and validated a D2C commercial strategy, global GTM strategy and strengthened the brand’s existing positioning.
Guided JLR’s strategy redesign delivering an operating model for InMotion Venture Studio.
Identified value spaces within a new market, resulting in 58 distinct concepts, with 2 validated as ready for MVP.
Designed and validated value propositions for international remittance, to identify new viable customer segments and GTM strategy.
Performed a venture assessment to spot and solve potential business risks, roadmap gaps, and missed opportunities.
From global category leaders to fast-scaling challengers, we help ambitious brands grow, expand into new categories, and build what consumers reach for next. From first insight, to first purchase, to scale.
We find, build and scale
new growth for your brand.
Why our partners choose us.
“They took us from a blank opportunity space to a validated proposition we could spin off, with the evidence to back every step.”
“Bundl took ownership of the program from day 1, from developing the strategy and the program structure to scouting the right startups and getting a real POC tested in market.”
“What impresses me most is that Bundl implements. Most partners stop at the slides. Bundl builds it with you, and keeps investing in the result.”
“Working with Bundl felt like having a truly close partner, maybe even a bit more. You brought sweat, heart, and real ownership to the project.”
“Bundl’s data gave us the confidence to take this premium DIY window-film concept from idea to retail launch.”
Your people and ours, in one team.
Every partnership runs on a mixed team in three layers: a core that stays, a studio that flexes, and leadership from both sides.
The team behind OLEUS, selling from day one.
Core teamVenture lead · Product lead
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+A venture lead and a product lead who stay from the first insight to the first sale, so nothing restarts between validation and launch.
Flexible studioDesign and MVP · Data · Legal
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+Design, MVP build, data and legal, pulled in for the weeks the concept needs them and off the budget when it does not.
Active leadershipInnovation director · Bundl partner
Nestlé’s innovation director and a Bundl partner, in the room for every go or no-go on the way to market.
Routinely, live since 2021, with the same core team behind it.
Core teamGTM lead · Product lead · PM
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+A go-to-market lead, a product lead and a PM who own the funnel week to week, from first customers to repeat sales.
Flexible studioPerformance · Design and dev
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+Performance marketing, design and development, scaled up for launches and campaigns and scaled down between them.
Active leadershipInnovation director · Bundl partner
Beiersdorf’s innovation director and a Bundl partner, deciding where to spend and where to stop.
Live startup pilots at Tomorrowland, run by a mixed team on the ground.
Core teamPartnerships lead · Scout · PM
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+A partnerships lead, a scout and a PM who source the startups, match each one to a corporate challenge and keep every pilot on track for the festival.
Flexible studioLegal · Design · Pilot support
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+Legal, design and pilot support, so a startup can sign, build and go live without waiting on corporate processes.
Active leadershipSenior sponsor · Bundl partner
A senior sponsor at EntertainmentLAB and a Bundl partner, choosing which pilots go live and which stop.
JLR’s venture unit, staffed by their people and ours.
Core teamInnovation lead · Unit lead
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+An innovation lead and a unit lead who run the pipeline: sourcing, selecting and steering ventures as a repeatable process.
Flexible studioPlaybooks · Brand · Data
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+Playbooks, brand and data, building the tools the unit keeps using after we step back.
Active leadershipLeadership sponsor · Bundl partner
JLR’s leadership sponsor and a Bundl partner, setting the mandate, the budget and the stage gates.
Where growth leaders think out loud.
A trusted peer space for senior innovation leaders at the world’s biggest consumer brands. Monthly sessions, no performance, no pitch — just what’s next.
Knowledge and insights, powered by global leaders.
Helping our clients grow around the world
Let’s unlock your next growth.
Set up a 30-minute intro with our CEO, Thomas.