The Agentic Consumer, Chapter 1Download

New growth for consumer brands, from insight to scale.

Create globally loved offerings with our senior team who have taken 100+ new brands to market, enhanced by AI.

20M+ consumers have bought what we built with the world’s leading consumer brands.
NestléBeiersdorfNikeAB InBevChanelBNP Paribas3M
Loop

A self-running innovation radar that spots real opportunities

Real signals, not more data. An always-on engine and a Bundl team bring Loop the opportunities worth deciding on.

AI-enhanced

Designed and validated propositions to broaden the audience of a new solution using incognito methods to gather customer insights and demand.

AI-enhanced

Developed and launched a new kidswear subscription service, crafting its commercial story, supply chain management, and operational structure.

Designed and led the program connecting startups and corporates to develop and test POCs at Tomorrowland.

P&G

Transformed P&G’s incubation structure by taking 4 BUs on a 16-week innovation journey resulting in concepts advancing into MVPs.

AI-enhanced

Co-developed and launched an algorithm-powered D2C skincare solution from scratch.

Monthlies

Conceptualised and validated various concepts, developing an MVP, minimum viable brand, and D2C webshop.

Gore
AI-enhanced

Developed and validated a circular service concept, crafted a commercial story, and identified key customer segments.

Rapidly tested 6 key touch-points in the customer journey for the versatile home market.

Lilly
AI-enhanced

Transformed static patient cases from medical journals into an e-learning platform that surfaces insights and knowledge gaps among doctors.

Developed the future of entertainment by ideating, validating, and launching a venture that secured investment and spun-out in its first year.

AI-enhanced

Co-invested in the venture and spearheaded its global launch, leading validation, marketing, branding, and final product development.

From global category leaders to fast-scaling challengers, we help ambitious brands grow, expand into new categories, and build what consumers reach for next. From first insight, to first purchase, to scale.

20M+consumers bought what we built
100+offerings taken to market
20+innovation units designed
30+partnerships built for our clients
€2B+value created
80%clients build again

Everything you need to take a new offering to market

  • A lead with 12+ years in consumer brands
  • One team with yours, scaling with the work
  • AI handles the research, testing, and making
  • Our people make every call
Find out how we work with you
Project lead
Hanne de Bauw, Bundl director
Research agent AIReading reviews
Concept agent AIThree routesABC
Test agent AIAd test live
Hanne picked route B

Why our partners choose us.

Catja Prykop
Catja PrykopVP Future Consumer Growth & Innovation, Beiersdorf

“They took us from a blank opportunity space to a validated proposition we could spin off, with the evidence to back every step.”

Olivier Van Orshoven
Olivier Van OrshovenHead of Startup.Flanders, FIT x EntertainmentLAB

“Bundl took ownership of the program from day 1, from developing the strategy and the program structure to scouting the right startups and getting a real POC tested in market.”

Nick Heffinck
Nick HeffinckHead of the Innovation Fund, Nestlé

“What impresses me most is that Bundl implements. Most partners stop at the slides. Bundl builds it with you, and keeps investing in the result.”

Stephan Schwarz
Stephan SchwarzNew Business Champion, W.L. Gore & Associates

“Working with Bundl felt like having a truly close partner, maybe even a bit more. You brought sweat, heart, and real ownership to the project.”

Kannan Seshadri
Kannan SeshadriSenior Product Development Specialist, Consumer Business Group, 3M

“Bundl’s data gave us the confidence to take this premium DIY window-film concept from idea to retail launch.”

Venture Club

Talk it through with peers in the Bundl Venture Club.

A free club for senior innovation and growth leaders at big consumer brands. One roundtable a month, 90 minutes, with 15 to 20 peers.

400+senior members
70+hot topics tackled
200+introductions made

Helping our clients grow around the world

AntwerpAmsterdamBarcelonaLisbonParisNew York
MadridBrusselsCincinnatiHamburgFrankfurt
LondonTokyoVeveyVernierDelaware

Let’s unlock your next growth.

Set up a 30-minute intro with our CEO, Thomas.

Set up a 30-minute intro with our CEO, Thomas.

Thomas Van Halewyck, CEO of Bundl