
A senior team, boosted by AI
- A lead with 12+ years in consumer brands
- One team with yours, scaling with the work
- AI handles the research, testing, and making
- Our people make every call
Scale your innovation team with people who have taken 100+ offerings to market, powered by AI, and launch in weeks.
Designed and validated propositions to broaden the audience of a new solution using incognito methods to gather customer insights and demand.

Developed and launched a new kidswear subscription service, crafting its commercial story, supply chain management, and operational structure.

Designed and led the program connecting startups and corporates to develop and test POCs at Tomorrowland.

Transformed P&G’s incubation structure by taking 4 BUs on a 16-week innovation journey resulting in concepts advancing into MVPs.
Co-developed and launched an algorithm-powered D2C skincare solution from scratch.


Conceptualised and validated various concepts, developing an MVP, minimum viable brand, and D2C webshop.


Developed and validated a circular service concept, crafted a commercial story, and identified key customer segments.
Rapidly tested 6 key touch-points in the customer journey for the versatile home market.

Transformed static patient cases from medical journals into an e-learning platform that surfaces insights and knowledge gaps among doctors.
Developed the future of entertainment by ideating, validating, and launching a venture that secured investment and spun-out in its first year.
Co-invested in the venture and spearheaded its global launch, leading validation, marketing, branding, and final product development.
Created and validated a test engine for new product development.

Strategised and designed two new innovation engines to pursue growth beyond core.

Reassessed a scale-up’s mission, value proposition, and feature set to find its next stage of growth.

Sharpened the strategic direction, operational approach, and commercial narrative of Brussels Airport’s corporate venture arm.

Designed and ran Shell’s flagship intrapreneurship program, turning top talent into venture teams that shaped strategy-ready growth pathways.

Explored the value space by ideating and validating multiple EV leasing concepts with real consumers, narrowing to the strongest proposition.

Ideated and validated a D2C commercial strategy, global GTM strategy and strengthened the brand’s existing positioning.

Guided JLR’s strategy redesign delivering an operating model for InMotion Venture Studio.

Identified value spaces within a new market, resulting in 58 distinct concepts, with 2 validated as ready for MVP.
Designed and validated value propositions for international remittance, to identify new viable customer segments and GTM strategy.

Performed a venture assessment to spot and solve potential business risks, roadmap gaps, and missed opportunities.
From global category leaders to fast-scaling challengers, we help ambitious brands grow, expand into new categories, and build what consumers reach for next. From first insight, to first purchase, to scale.






A trusted peer space for senior innovation leaders at the world’s biggest consumer brands. Monthly sessions, no performance, no pitch — just what’s next.
Set up a 30-minute intro with our CEO, Thomas.
Set up a 30-minute intro with our CEO, Thomas.