New growth for consumer brands, from insight to scale.
Create globally loved offerings with our senior team who have taken 100+ new brands to market, enhanced by AI.

A self-running innovation radar that spots real opportunities
Real signals, not more data. An always-on engine and a Bundl team bring Loop the opportunities worth deciding on.
Designed and validated propositions to broaden the audience of a new solution using incognito methods to gather customer insights and demand.

Developed and launched a new kidswear subscription service, crafting its commercial story, supply chain management, and operational structure.

Designed and led the program connecting startups and corporates to develop and test POCs at Tomorrowland.

Transformed P&G’s incubation structure by taking 4 BUs on a 16-week innovation journey resulting in concepts advancing into MVPs.
Co-developed and launched an algorithm-powered D2C skincare solution from scratch.


Conceptualised and validated various concepts, developing an MVP, minimum viable brand, and D2C webshop.


Developed and validated a circular service concept, crafted a commercial story, and identified key customer segments.
Rapidly tested 6 key touch-points in the customer journey for the versatile home market.

Transformed static patient cases from medical journals into an e-learning platform that surfaces insights and knowledge gaps among doctors.
Developed the future of entertainment by ideating, validating, and launching a venture that secured investment and spun-out in its first year.
Co-invested in the venture and spearheaded its global launch, leading validation, marketing, branding, and final product development.
Created and validated a test engine for new product development.

Strategised and designed two new innovation engines to pursue growth beyond core.

Reassessed a scale-up’s mission, value proposition, and feature set to find its next stage of growth.

Sharpened the strategic direction, operational approach, and commercial narrative of Brussels Airport’s corporate venture arm.

Designed and ran Shell’s flagship intrapreneurship program, turning top talent into venture teams that shaped strategy-ready growth pathways.

Explored the value space by ideating and validating multiple EV leasing concepts with real consumers, narrowing to the strongest proposition.

Ideated and validated a D2C commercial strategy, global GTM strategy and strengthened the brand’s existing positioning.

Guided JLR’s strategy redesign delivering an operating model for InMotion Venture Studio.

Identified value spaces within a new market, resulting in 58 distinct concepts, with 2 validated as ready for MVP.
Designed and validated value propositions for international remittance, to identify new viable customer segments and GTM strategy.

Performed a venture assessment to spot and solve potential business risks, roadmap gaps, and missed opportunities.
From global category leaders to fast-scaling challengers, we help ambitious brands grow, expand into new categories, and build what consumers reach for next. From first insight, to first purchase, to scale.
We find, build and scale
new growth for your brand
Everything you need to take a new offering to market
- A lead with 12+ years in consumer brands
- One team with yours, scaling with the work
- AI handles the research, testing, and making
- Our people make every call

Why our partners choose us.

“They took us from a blank opportunity space to a validated proposition we could spin off, with the evidence to back every step.”

“Bundl took ownership of the program from day 1, from developing the strategy and the program structure to scouting the right startups and getting a real POC tested in market.”

“What impresses me most is that Bundl implements. Most partners stop at the slides. Bundl builds it with you, and keeps investing in the result.”

“Working with Bundl felt like having a truly close partner, maybe even a bit more. You brought sweat, heart, and real ownership to the project.”

“Bundl’s data gave us the confidence to take this premium DIY window-film concept from idea to retail launch.”
Talk it through with peers in the Bundl Venture Club.
A free club for senior innovation and growth leaders at big consumer brands. One roundtable a month, 90 minutes, with 15 to 20 peers.
Knowledge and insights, powered by global leaders.
Helping our clients grow around the world
Let’s unlock your next growth.
Set up a 30-minute intro with our CEO, Thomas.
Set up a 30-minute intro with our CEO, Thomas.








