Beauty
Discovering the personalised skincare space and launching a skincare brand of the future.
Client
Corporate Venture
How do you create a skincare brand of the future geared towards the shifting consumer behaviours of sustainability and convenience?
Founded
February 2021
Headquarters
Belgium
Entity type
Joint Venture
Among the 1st European companies to get PSD2
Users shared dreams during testing
80%
A simplified, planet-conscious D2C skincare brand that offers products with ingredients customised to your unique needs.
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Bundl and Beiersdorf co-developed O.W.N from scratch, almost completely remotely. The task was to explore new value spaces in the skincare industry. Together, we conceptualised new ventures, tested various propositions and branding with real customers, and built and launched a validated startup in the market.
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A new D2C skincare brand that is planet-conscious, personalised, and minimal.
1
Concept ideation and co-development
A growing number of customers want personalised solutions. Bundl helped ideate and develop the O.W.N concept to help Beiersdorf fill that market gap.
2
Customer journey design and validation
The website needed to be developed and tested, so we executed multiple validation experiments, including smoke testing and in-depth interviews.
3
Branding & content creation
Bundl helped create the branding, messaging, and blog content for the O.W.N website. Each decision was carefully made based on customer data gathered through lean experimentation.
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