Banking
Validating multiple features and customer needs to find investment-worthy traction in the market.
Client
Corporate Venture
Corporate Venture
Validating whether HSBC’s reputation as a trusted global bank combined with a simple-and-easy app would find investment-worthy traction in the market and effectively compete with fast-growing players.
Founded
2024
Headquarters
London, UK
Entity
Spin-Off Venture
Downloads
36,000
Currencies supported
20
Employees
80
Zing by HSBC is an intuitive international money app and multi-currency card. The app aims to reduce the friction of international payments for the future world shapers who live and work internationally.
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Bundl mapped the existing landscape of audiences with their international money needs and how existing players were meeting them, through to crafting and testing initial propositions with features and USPs.
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