A business model for sustainability in the beer industry

Featuring Jason Stamm, intrapreneur at AB InBev

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Jason Stamm joined AB InBev knowing that he would be embarking on a journey of disruptive intrapreneurship. He ended up advocating for sustainable innovation in the beer industry, giving the spent grains a new nutritious and delicious life in the form of Canvas fiber + protein shakes.

Backed by AB InBev’s ZX Ventures, this corporate venture is fighting one of the biggest forms of waste in the traditional brewing industry.

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Jason takes us through his journey of discovery, investigation and stubbornness for creating a pioneering business model based on the lean startup methodology.

Do you want to share your story with the community, or do you have a question for the next intrapreneur? Send an e-mail to afonsor@bundl.com.

In the Interview:

Who’s Jason Stamm — 0:48
The first challenge within AbInBev — 2:24
From an idea to a full-fledged project — 03:46
Project Milestones — 05:11
Dealing with pre-conceptions during the Customer validation process — 06:26
Finding a market fit — 07:35
Funding & pitching process — 09:15
Stakeholder management & finding the balance between standard and disruptive processes within a company — 10:33
Getting the rest of the company on board with the project — 11:44
The power of corporate venturing for team-building and job gratification — 13:14
The uniqueness of the intrapreneur — 14:29
Intrapreneur VS Entrepreneur — 16:15