Bundl x EntertainmentLAB:
Accelerating the Future of Entertainment

Join the accelerator program matching ambitious corporates and emerging startups to co-develop and test solutions at live entertainment events.
Corporate applications close: 30 Mar 2025

Get advice on venturing challenges from peers who understand you.

That’s how this works – join other corporate entrepreneurs who are on your level from various industries around the world. And, openly learn from each other’s challenges and experiences.

Engaging roundtables

Members of the club meet up bi-monthly on a video call, breakout into small rooms, and discuss strategic challenges that are predefined by you.

Expert connections

Keep up with the members you meet on our closed LinkedIn group. If you ever need to pick someone’s brain or get a fresh perspective, you know where to go.

Insights library

New thought leadership pieces are created from the insights gained in the club, and in collaboration with you. The opportunity exists for you to become an expert author.

Join the program alongside:

A program tailored around your needs

1

You will define and shape a challenge around your business needs

2

Together with a matched startup, you’ll co-create a proof-of-concept (POC)

3

The POC will launch and be tested live at Tomorrowland with real users

30 March

Corporate applications close

20 May

Corporate challenge scoping

10 June

Startup sourcing and matching

5 July

Program start

Tangible outcomes to drive your strategy forward

Real-World Testing

POCs validated in front of thousands at events.

Proven Track Record

Success stories validated at Tomorrowland 2024.

Niche Focus

Tailored for entertainment innovation.

Stage-Gate Approach

Delivering solutions in months, not years.

Boost your innovation knowledge and network.

Our roundtables are exclusively for corporate innovation professionals who have been around the block and have something to share.

Nice to talk to people who have the same challenges and get new insights from best practises.

Tobias Seegers,
,
Chemovator GmbH

Nice to talk to people who have the same challenges and get new insights from best practices.

Tobias Seegers,
,
Chemovator GmbH

Excellent exchange of an experienced group

Ubald Kragten,
,
DSM

Very friendly and insightful chat with innovation peers and expert moderators

Nicolas Bry,
,
Orange

Success Stories EntertainmentLAB 2024

AI-powered bin to improve accurate sorting rate

AI-powered waste sorting technology revolutionised festival recycling with real-time monitoring and automation. Achieved higher recycling rates and more engagement through interactive totems.

Challenge team
3.847
Smart Bin 

transactions registered
1.441
Additional Totem sessions recorded
Watch Recap

Live AR festival experience in your home

A next-gen AR platform created unforgettable live experiences, merging digital and physical worlds to captivate festival-goers like never before.

Challenge team
1.234
Tomorrowland-specific visual assets created
56
Engaged users
Watch Recap

Smart crowd management and communication

Optimised visitor flow with crowd management through Lidar technology, enhancing guest experience and preventing bottlenecks during peak times.

Challenge team
25K+
Daily attendees passing the bridge entrance
2.200
Attendees tracked at CORE stage during peak times
Watch Recap

Partners

Event partners

Latest cases

Scenery
2024
Outsight
2024
Beyond Ordering
2024
Neurogreen
2024

Past corporate partners

d&b Audiotechnik
2024
Telenet
2024
Brussels Airport
2024

Boost your innovation knowledge and network.

Our roundtables are exclusively for corporate innovation professionals who have been around the block and have something to share.

Andy Hook
,
Director of Technology Strategy at d&b Audiotechnik

“This project provided a fantastic platform for us to test some of our latest developments which enable these experiences in collaboration with an inspiring startup like Scenery.”

Marc Wicht
,
CEO at Scenery

“We’re merging physical and digital worlds to shape the future of entertainment. With this project, we’ve been pushing the boundaries of immersive storytelling and expanding live events to a global scale through Spatial Computing. It has been an amazing challenge to take on.”

Mattias Vanderoost
,
Vice President of New Business Development at Telenet

“The insights gained from this initiative are invaluable as we innovate within the entertainment sector. The connections forged and the lessons learned from this POC will pave the way for future collaborations, technical advancements, and meaningful consumer outcomes.”

Raul Bravo
,
President and Co-founder of Outsight

“This program gave us the opportunity to demonstrate the potential of our Lidar-based Spatial Intelligence Software to new, challenging entertainment environments.”

Karen Dams
,
Strategy and M&A Manager at Brussels Airport

“Through EntertainmentLAB, we were able to work with startups to support them in developing an innovative solution to encourage circularity & recycling, and create more environmental awareness.”

Florian Platt
,
Director of Research & Innovation Management at d&b Audiotechnik

“This exciting project fully aligned with our vision of connecting spaces, places and people and it has been exciting to work with EntertainmentLAB to accelerate a project which brings another part of that vision to life on a global stage.”

Interested in building the future of entertainment?

Schedule an intro call with our team

Let’s get in touch

Please fill out the form below and we will get back to you as soon as possible.

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Our team will review your request and get back to you within 5 business days to schedule your call.
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Christian De Catelle
Program Director
Thomas Brady
Partnership Lead