Ordinary people need food, air and water. But creatives? All we need to survive is a pinch of inspiration and a spark of imagination.

When user-centred design is overrated. "A lot of times, people don't know what they want until you show it to them..." — Steve Jobs

In such a fast-paced business world, jungle laws are the only ones left standing: if you’re not the predator, you’re the prey. And guess what? If knowledge is your power, then reading is your Superpower!

After 9 months in role as People Operations lead at Bundl, my initial surprise and amazement about the drive and dedication of our Rockstar team fainted away and got replaced by a (healthy?) level of stress about finding the next top talent to help us grow.

Another article about customer journeys? You betcha! Aren’t there enough already Cedric? No. Why? Too many people make mistakes while mapping out their customer journey

The retail industry is under a lot of pressure. While eCommerce giants, like Amazon, are leaving their enormous footprints all over your market share, big producers, like Nike, are bypassing traditional retailers and going directly to consumers.