Aviation, Logistics
Refining a Venture Arm’s Commercial Story to Boost Stakeholder and Startup Engagement.
Client
Corporate Venture
Corporate Venture
Refining Brussels Airport Ventures' (BAV) strategic focus and commercial story to boost its visibility and appeal to stakeholders, partners, and startups.
Entity
Corporate venture arm
Founded
2021
Headquarters
Brussels, Belgium
Active in
Corporate Venture Capital and Venture Clienting
Investments made
6
BAV is Brussels Airport’s venture arm, focused on investing in and collaborating with startups in 3 areas: Smart transport, sustainability, and vibrant community. It leverages Brussels airport as a testbed, driving non-passenger revenue and supporting the Shift2027 strategy for a smarter, greener future.
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We began with an internal assessment consisting of in-depth interviews with BAC executives and venture leads. This was complemented by research into CVC and Venture Client best practices within and beyond the aviation industry. We identified 13 key insights that shaped BAV’s top-line strategy and narrative, leading to a new website and strategy booklet for internal communication and pitching.
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