Validating a sustainable housing solution and helping set up a joint venture to decarbonise BNPPF’s real estate portfolio.

Bundl conducted extensive market research, gap analysis, ideation, and validation. From an initial 10 concepts, eight were rigorously tested via smoke tests, surveys, and personal interviews, leading to two standout concepts. Both value propositions were developed, and the most promising, HappyNest, was launched in the market.