Launching a menstrual care brand to EU market geared toward younger audiences.

Bundl took Monthlies from its initial VP, a personalised box of pain relief products curated based on a survey, to its current iteration, a daily menstrual care supplement. We developed the MVP, conceptualising and validating 5 different solution directions, creating a minimum viable brand and launching the D2C webshop. We launched in 3 European countries, including the UK, working with a business lead to tackle marketing, expert collaborations, development and operations.