Consumer goods
Exploring and validating a new D2C strategy to unlock valuable markets.
Client
Corporate Venture
How can we open up new markets for Van Hoeke by going straight to the end consumer?
Founded
2019
Headquarters
Sint-Niklaas, Belgium
Entity type
sub-brand
Project duration
18 months
Smoke tests run
4
Customers gained
500+
Orgalux is a sub-brand of Van Hoecke, focused on selling high-end drawer organisers with layouts suited to fit their customer's unique needs.
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Bundl joined forces with Orgalux to explore different growth possibilities within the D2C business model. The goal was to identify and take advantage of new and previously unidentified market opportunities.
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A fully validated B2C business model, complete with design, marketing, and content creation.
1
Business model development
To help Orgalux it realise its high-performance potential, Bundl helped the team ideate, validate and launch new B2C offerings. This led to the creation of a new e-commerce platform with smart tagging systems to help facilitate the divider fitting process.
2
Marketing, design, and content creation
We created several iterations of creative assets to heighten the online experience for Orgalux customers and drive lead generation.
3
Concept validation
At multiple stages of the project, the Orgalux offering was tested with both customers and partners to ensure the offering was constantly meeting their needs.
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