Skincare
Identifying new opportunities for future customers and co-building an algorithm-powered D2C skincare range.
Client
Corporate Venture
Can we identify new opportunities to connect directly with the customers of the future?
Founded
2020
Headquarters
Amsterdam
Entity
Spin-off
Serums launched
13
Active users in week one
250+
A D2C skincare brand that combines data science and skincare to serve the rising serum-based trend. The Routinely app provides personalised guidance based on changing lifestyles and skin needs.
Visit Website
→
Bundl co-developed Routinely from scratch, together with Beiersdorf and 9.5 Ventures. The process took about 18 months from concept to launch and involved supporting the founding team in close collaboration with multiple development partners.
More Info
→
,
An algorithm-powered D2C skincare brand based on customised serum routines.
1
Concept ideation and co-development
A growing number of customers want personalised solutions. We helped ideate and develop the ROUTINELY concept to help Beiersdorf and 9.5 Ventures fill that market gap.
2
Customer journey design and validation
We executed multiple validation experiments, including smoke testing and in-depth interviews to inform the customer journey, website development and branding elements.
3
Fuelling the algorithm
We executed research to fuel the algorithm that connects user needs with serum ingredients. It involved mapping all relevant and trackable data, locating and linking it to the skin needs and the eventually serums.
The scale of this project
Latest project updates
No items found.
.webp)
