Tech
Validated, co-built from scratch, and launched a new spin-in business unit in cybersecurity.
Client
Corporate Venture
Corporate Venture
Protecting Telenet customers from cyber threats by offering an additional cybersecurity service.
Founded
2019
Headquarters
Belgium
Entity
Spin-in to core offering
Clients
16 000 in 9 months
Value spaces explored
4
Safespot is a unique and innovative new software built to protect user devices from viruses, phishing emails, and malware.
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Together with Telenet, Bundl validated the concept, put together a team, co-built the MVP, and co-launched SafeSpot. We assisted Safespot in its scaling phase and facilitated its successful spin-in as a fully-functional business unit.
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A fully functional cybersecurity business unit built from scratch.
1
Concept ideation
The idea for Safespot was born from exploratory research aimed at identifying new market segments and customer pain points. It other words, it’s a product of direct necessity.
2
Concept validation
Customer validation techniques were used to fine-tune Safespot’s features, branding, and pricing. Within three months, the team had a business case with price-sensitivity checks and a VP roadmap.
3
Product launch
Preparing launch meant creating a complete checkout process and setting up a support squad ready to answer queries and requests. And, of course, a variety of press releases to create buzz around the new product.
The scale of this project
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