Fintech
Assessing the strategic value, stakeholder interest and market potential of a new digital payments solution
Client
Corporate Venture
Leveraging lean validation techniques and customer/partner response forecasting to establish the market viability and strategic alignment of a new B2C digital payments offering.
Headquarters
Flanders
Entity
Corporate Venture
Founded
2024
Concepts explored
20
Respondents surveyed
570
Hero cases
150
Telenet Pay is a frictionless payment service that allows users to make digital purchases using their mobile number without the need for a credit card. Payments are fast, secure, and charged directly to the user's Telenet bill for the ultimate convenience.
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We developed a strategic framework that included a comprehensive market analysis and the first product mock-ups for user validation. We also used quantitative surveys to ensure the product design aligned with Telenet's strategic objectives and the user expectations we identified.
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