Client
Corporate Venture

How can we develop a scale-up strategy within a new emerging industry?

Founded

2018

Headquarters

Belgium

Entity

Built in-house

Guests welcomed

260 000

Venues opened

11

Current employees

78
After launching The Park’s free-roam virtual reality playground, the next step was to identify future growth areas to scale this venture to the next level.
Bundl lead the strategy sprint and set up multiple pilot tracks to to outline market fit, test them, and find the most viable growth areas.
,

Vud
Venturing Unit Development
Vsd
Value Space Definition
Vi
Venture Ideation
Vv
Venture Validation
Ml
MVP Launch
Bv
Brand Validation
Ps
Product Support
Ms
Marketing Support
Bs
Business Support
Lr
Leadership Recruitment
Va
Venture Academy

1
2
3

The scale of this project

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Thomas Brady

Thomas Brady

Head of Partnerships

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Introduction

Project background

Metholodogies used

Results