Client
Corporate Venture
Corporate Venture

How do we increase Govaplast product sales through new business models?

Founded

2019

Headquerters

Belgium

Entity

Spin-off

Innovation type

Adjacent

Waste recycled

15340 Kg

Recycled products

38
Waste Wonders helps companies eliminate plastic waste by turning it into branded items like benches, bins, and customised products.
Together with GovaPlast, Bundl helped define the concept, and develop and test the MVP for this circular venture. A fully developed MVP, complete with design, growth marketing, and sales support.
,

Vud
Venturing Unit Development
Vsd
Value Space Definition
Vi
Venture Ideation
Vv
Venture Validation
Ml
MVP Launch
Bv
Brand Validation
Ps
Product Support
Ms
Marketing Support
Bs
Business Support
Lr
Leadership Recruitment
Va
Venture Academy

A fully developed MVP, complete with design, growth marketing and sales support.

1
Concept ideation

A series of concepts were co-developed during an ideation sprint with Govaplast. Multiple lean validation experiments were ran in markets that resulted in Waste Wonders as the winning concept.

2
MVP launch

A fully-functional website with a calculator was developed based on the validation results to convert visitors into leads.

3
Growth marketing

We experimented with multiple landing pages, search and banner advertising channels, and direct sales approaches like Linkedin Outreach.

The scale of this project

Latest project updates

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Thomas Brady

Thomas Brady

Head of Partnerships

Want more info about this venture?

Schedule a call with me.

Introduction

Project background

Metholodogies used

Results