However, even from its pedestal, Adobe spotted this need for low-entry software that could bring more creative power to the everyday user.
The corporation started experimenting with the concept in 2014, with the launch of Adobe Voice for iPad: an animated video app that allowed anyone to create and share engaging video stories. Later, it became Adobe Spark Video and was re-launched together with Spark Post and Spark Page in 2016.
Adobe Spark is a unified, free, cloud-based design platform for the desktop and mobile devices that covers the three main aspects of mainstream visual media: video, graphic design and digital publishing.
- Spark Video seamlessly combines video clips, photos, and icons with a soundtrack or voice-over.
- Spark Post is a graphic design platform tailored for Social Media and empowered by AI (with Adobe Sensei). To help users follow design principles like an experience designer would, the software gives intelligent suggestions such as cropping, layout position, image zooming and text placement based on the content of the design.
- Spark Page is a simplified website builder, focused on blogging.