This mindset switch is sustained by an open-minded approach to the insurance process: the online calculator will even tell you when you actually don’t need insurance at the moment. After calculating your policy and guiding you through the sign-up process, the algorithm takes an average of 48 seconds to decide whether your application is approved or not. If it is, your coverage starts immediately; otherwise, it takes Haven’s team up to six days to manually analyze your case and provide you with an update (which is still a pretty good record.) The New York-based startup can even evaluate medical results in real time, with no human interaction.
Most impressively, Haven Life delivers an incredibly user-friendly, approachable and warm experience, as if you were actually talking to another human through the entire process. Their copy is casual and lightly humorous, giving users the impression they’re talking to an old friend. Their blog articles range from insurance advice to life lacks, reinforcing the feeling they don’t just want to sell insurances, but also educate young adults on how to get a grip over their finances. Branding and Social Media are used brilliantly to gather attention from potential clients, convince them to sign up, and collect feedback.