Articles

Insights, inspiration and practical tips to help you at every stage of the corporate innovation journey.

Why you shouldn’t wait for the next crisis to start innovating.

A solid innovation strategy is the key to future-proofing your business and staying ahead of uncertainty - here's what you need to think about.

6 key insights from analysing 50 corporate ventures.

We recently analysed 50 corporate ventures from some of the world’s leading enterprises, and here are the trends and insights we learned.

Lean Validation FAQs, Answered by a Pro

How does lean validation work in practice? The head of our Amsterdam office, Jelmer Peerbolte, answers some FAQs on the topic.

10 inspiring corporate D2C pivot examples and how they’re reshaping retail.

Here’s a list of companies that have successfully adapted the D2C model to accelerate growth and meet new customer demands.

Google Stadia: How a failed venture will create the future of gaming.

In 2019, Google Stadia made its first attempt to expand into the arena of competitors like Nintendo, Sony and Microsoft. They failed, but it's not over.

PVH’s Hatch: Re-inventing the value chain for fashion retail.

Fashion Conglomerate PVH created Hatch, their own startup from scratch, to reimagine their supply chain. Here's the full story.

How to Validate Business Ideas Using Lean Experimentation

Read on to learn about the lean experimentation method and how to map your assumptions. Plus a bonus list of 50 experiments to choose from.

7 Benefits of corporate incubation as an innovation strategy

We've outlined 7 benefits driving business leaders to invest in corporate incubation. Find out exactly what you will gain from this innovation strategy.

How July built a better business with next-level user experience testing.

Customer research on steroids: the co-founders of July started an A/C delivery & installation service called “Don’t Be Hot” to understand customer needs.

BP’s VYVE: Helping you make the future a little greener.

This week’s corporate startup, VYVE, is just one of BP's green ventures, helping people reduce, offset and become more aware of their carbon footprint.

DNB’s Vipps: Norway’s leading smart payments app.

This week’s corporate startup, DNB’s Vipps, has quickly become the leading mobile payment method in Norway. Today, most Norwegian consumers don’t “pay”; they just “Vipps” it!

Daimler’s 1886 Ventures: Shaping the future of mobility.

Daimler created 1886 Ventures (previously Lab 1886) to shape the future of mobility through automotive engineering. This is their corporate incubator story.