50+ Lean validation experiments.

Find out which battle-tested experiments to use and how to perform them to test and prove your business ideas. 

In collaboration with

Who is it for?

Entrepreneurs and corporate intrapreneurs building ventures who are looking for ways to validate desirability, feasibility, viability and responsibility at various stages of venture development.

Benefits:

  • Receive guidance on how to map and prioritise assumptions to be tested.
  • Find out the details of 53 experiments across 21 criteria.
  • Get pro tips for each experiment from a seasoned entrepreneur. 
Validation Techniques

Key experiment criteria

1.

Speed and reliability

Data fidelity is, of course, necessary but can take time, which you may not have. It doesn’t have to be a trade-off– there are many experiments that offer both.

2.

Outcome type

Each experiment is suitable for validating one or more of the following: desirability, feasibility, viability, and responsibility

3.

Relevant stages

An experiment may provide valid results in one stage but not another. These stages are highlighted for each: market, problem, solution, commercial. 

4.

Cost

Whilst many can be done for free, some will require investment to gain the right data. Each experiment has an average cost attached to it. 

5.

Data type

The experiments will either give you qualitative or quantitative data to drive the insights needed to adapt, pivot or kill the idea.

Credibility.

Jelmer Peerbolte

Author.
Head of Bundl Amsterdam and owner of Venturism

Leyash

Co-Author.
Content Lead at Bundl

Download the report.

Find out which battle-tested experiments to use and how to perform them to test and prove your business ideas. 

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