The business moves shaping the new normal.

Learn about some of the world’s most innovative business moves, and how they’ve shaped our post-pandemic landscape.

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What is it for?

Get new ideas from all over the world that can help you respond and adapt to new consumer needs.


  • Discover how you can rapidly adapt your business to meet shifting customer demands. 
  • Read about how companies are leveraging new technologies in novel ways.
  • Find that companies from all industries are required to pivot in order to stay relevant.
Business moves that shaped the new normal on an ipad

Key learnings


Digitalization was accelerated.

The path towards global digitalization, complemented by the stay-at-home economy, was pushed forward. 


New consumer relationship.

Many companies and their consumers forged a new relationship, one based on new societal forces.


Change is needed now for tomorrow.

The need for companies to reorganise to meet current conditions is a top priority and must be set up to be future-proof.  


Virtual is reality.

The adoption of virtual services moved from novelty to necessity – this is most noticeable in the facilitation of human connection across industries.  

Download the report.

Discover how businesses shaped our new world.

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