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Fifteen years of building new growth inside the world's biggest consumer brands, written down.
Go-to-Market
The agentic consumer, chapter 1
What people already hand to AI agents, and how consumer brands are responding.
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Joint-Venture Examples: Top 10 Partnerships & Lessons
Discover 10 standout joint-venture case studies: structures, outcomes and key lessons to guide your next strategic partnership.
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Target: from internal startup to the second-largest department store retailer in the US
Corporate Startup of the Week
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Venture Club Stories: Davide Ritorto, Management Engineer at Automobili Lamborghini S.p.A.
Discover how to navigate the complexities of open innovation, with practical tips on balancing corporate power and startup agility, avoiding the ‘PoC trap’, cross-cultural innovation and more.
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The agentic consumer, chapter 1Go-to-MarketReport10 Hard-Won Truths About Running Internal Innovation ProgramsUnits and ProgrammesReportReorg-proof innovation: what survives a change at the topGovernance, Ops and MetricsClub InsightsYour Innovation Pipeline Might be Stuck with a Hairball; Please Don't Throw AI at it.Innovation StrategyArticleThe Minimum Viable Brand: 4 Rings to Build Before a Market TestValidationArticleHow we run 60+ projects a year without losing sight of the numbersGovernance, Ops and MetricsArticleInnovation Ecosystems Part 3: How to Build a Profitable Ecosystem in 8 Steps (With Real-World Examples)Open InnovationArticleInnovation Ecosystems Part 2: 5 Common Mistakes and How to Overcome ThemOpen InnovationArticleInnovation Ecosystems Part 1: Why They Fail and How to Build One That Works (With Real-World Examples)Open InnovationArticleInnovation Ecosystems Part 0: How to Build an Innovation Function When Everything Is Still UnclearOpen InnovationArticleHow to Build a Corporate Innovation Program from Scratch: A Practical 90-Day PlaybookUnits and ProgrammesGuideHow AI is Changing the Corporate Innovation Lifecycle: From Discovery to ScaleInnovation StrategyArticle
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