What is it for?
This canvas will help you draft your first idea and enable you to take it one step further – making it more tangible. Use it to come up with the main goal and three features of your concept.
This exercise can help you:
- Figure out the first steps needed to take your idea to the next level
- Focus on your Target Group and your Unique Selling Proposition (USP)
- Define the 3 main customer benefits of your concept
Step by step.
Do a bit of ideation to prepare before using this canvas.
Use the canvas to outline your best ideas.
Make sure you detail the 3 key features of your concept.
Pitch your new venture concept to your team.
Download your Canvas.
Learn more about idea selection.