What is it for?
This set of canvases will help you find objective purchase intent from real-world audiences online using the ‘smoke test method’.
- Scope your experiment.
- Build an effective landing page.
- Outline the necessary decisions to be made.
Step-by-step: Canvas 1 - Smoke test scope.
Do you want to learn about: different audiences, different pricing, or simply purchase intent?
Develop audience personas that will be used to target your advertising.
What do you want to validate and when will you consider them proven?
Decide on the variants you want to test regarding messaging, price, product offers, etc.
Use the second canvas to build your landing page.
Step-by-step: Canvas 3 - Smoke test approach.
Social media is often the go-to channel but for more niche audiences you might want to get more creative.
Sometimes a buy button is enough, although you may want to, for example, conduct a follow-up survey for those who leave their email.
Decide which measurements allow you to validate your experiment, and define the conditions for its efficacy.
Illustrate your test setup to keep a clear overview for others to follow.
Download your canvas.
Scope, build, and run validation experiments.