Growth Beyond Core for Consumer Brands

Enhanced existing MVP with new branding, UX, UI and design for an app aimed at improving sleep health.

Partnered on the launch throughout execution, ensuring the operational backbone matched the boldness, and created the online team training curriculum.

Fine-tuned an existing value proposition and built and validated an MVP around cancer medication adherence.

Guided JLR's strategy redesign delivering an operating model for InMotion Venture Studio.

Developed and launched a new kidswear subscription service, crafting its commercial story, operational structure, and supply chain process.

We spearheaded OLEUS's brand design and execution from its MVP brand (XTRACT), setting up its Shopify store, and implemented a full-scale go-to-market and OKR strategy.

Designed and validated value propositions to identify new viable customer segments and GTM strategies for their new international money app and multi-currency card.

Conceptualised and validated various concepts from its initial VP, a personalised box of pain relief products curated based on a survey, to its current iteration, developing an MVP, minimum viable brand, and D2C webshop.

Explored and defined BNP’s role in the mobility market by scouting and brokering their partnership with Optimile.

Co-developed and launched an algorithm-powered D2C skincare solution from scratch. The Routinely app provides personalised guidance based on changing lifestyles and skin needs.

Redefined customer journey and built an MVP with the goal to integrate into existing systems.

Defined a venturing hub strategy to tap into high-potential opportunities beyond core, resulting in the BoortmaltX acceleration unit, which we designed and ran the first two cohorts..