Examples of how we help our partners grow.
Offerings, ventures, and partnerships built with the world’s leading consumer brands.
Building an algorithm-matched D2C skincare venture for a global personal care company.
Co-developed and launched an algorithm-powered D2C skincare solution from scratch.
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Investigate, launch, and scale in multiple markets.
Co-invested in the venture and spearheaded its global launch, leading validation, marketing, branding, and final product development.
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Pairing corporates with startups to run live pilots at Tomorrowland.
Designed and led the program connecting startups and corporates to develop and test POCs at Tomorrowland.
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Relaunching a luxury automaker’s venture studio with a new operating model.
Guided JLR’s strategy redesign delivering an operating model for InMotion Venture Studio.
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Case studies.
Strategised and designed two new innovation engines to pursue growth beyond core.
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Identified value spaces within a new market, resulting in 58 distinct concepts, with 2 validated as ready for MVP.
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Developed and launched a new kidswear subscription service, crafting its commercial story, supply chain management, and operational structure.
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Sharpened the strategic direction, operational approach, and commercial narrative of Brussels Airport’s corporate venture arm.
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Designed and ran Shell’s flagship intrapreneurship program, turning top talent into venture teams that shaped strategy-ready growth pathways.
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Rapidly tested 6 key touch-points in the customer journey for the versatile home market.
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Transformed P&G’s incubation structure by taking 4 BUs on a 16-week innovation journey resulting in concepts advancing into MVPs.
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Transformed static patient cases from medical journals into an e-learning platform that surfaces insights and knowledge gaps among doctors.
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Created and validated a test engine for new product development.
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Explored the value space by ideating and validating multiple EV leasing concepts with real consumers, narrowing to the strongest proposition.
Read the caseDesigned and validated value propositions for international remittance, to identify new viable customer segments and GTM strategy.
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Developed and validated a circular service concept, crafted a commercial story, and identified key customer segments.
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Developed the future of entertainment by ideating, validating, and launching a venture that secured investment and spun-out in its first year.
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Designed and validated propositions to broaden the audience of a new solution using incognito methods to gather customer insights and demand.
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Ideated and validated a D2C commercial strategy, global GTM strategy and strengthened the brand’s existing positioning.
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Validated a new digital energy platform with real B2B users, turning early signals into a data-backed roadmap for pilot launch.
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Performed a venture assessment to spot and solve potential business risks, roadmap gaps, and missed opportunities.
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Conceptualised and validated various concepts, developing an MVP, minimum viable brand, and D2C webshop.
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Reassessed a scale-up’s mission, value proposition, and feature set to find its next stage of growth.
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Ecosystems
Defined BNP’s role in the mobility market by scouting and brokering their partnership with Optimile.
Innovation UnitsDesigned and ran the annual intrapreneurship program prioritising key business challenges for venturing opportunities.
Go-to-Market
Built and validated 8 propositions for traction and consumer adoption, repositioning underperforming brands in the portfolio.
New Offerings
Evaluated the current offering and generated 5 new pilots with unique positioning and storylines.
New OfferingsFine-tuned an existing value proposition and built and validated an MVP around medication adherence.
Ecosystems
Connected Telenet and Willemen to forge a strategic partnership in the flexible housing space, leveraging their unfair advantages.
New Offerings
Identified emerging trends and assisted in seizing opportunities present in home improvement.
New Offerings
Defined new value spaces to venture into, with deep connection to long-term group strategy.
Ecosystems
Explored opportunity areas for partnering within AXA’s existing mobility offering, and validated various concepts.
New Offerings
Discovered an emerging initiative in the digital skin health space and strategised implementation.
New Offerings
Discovered and prioritised promising opportunities within the home management market.
Innovation Units
Defined a venturing hub strategy beyond core, resulting in the BoortmaltX accelerator, which we designed and ran.
New Offerings
Designed and validated a groundbreaking concept in the toilet management industry.
New OfferingsRedefined the customer journey and built an MVP with the goal of integrating into existing systems.
Innovation Units
Defined the strategy and operating model of Fujitsu’s venture studio.
Ecosystems
Partnered various corporations to ideate and validate a new ecosystem positioning and solution.
New OfferingsExplored the sustainable beauty market to identify interesting venture opportunities to pursue.
Go-to-Market
Optimised and validated their commercial story and new sales materials.
New Offerings
Explored and validated new propositions in the home security market, leveraging qualitative and quantitative experiments.
New Offerings
Explored and prioritised new venture concepts in energy and waste management, validating market need for full waste lifecycle tracking.
Find new growth with us.
Set up a 30-minute intro with our CEO, Thomas Van Halewyck, and pressure-test where your next growth could come from.