Designed and validated value propositions to identify new viable customer segments and GTM strategies for their new international money app and multi-currency card.
Defined a venturing hub strategy to tap into high-potential opportunities beyond core, resulting in the BoortmaltX acceleration unit, which we designed and ran the first two cohorts..
We spearheaded OLEUS's brand design and execution from its MVP brand (XTRACT), setting up its Shopify store, and implemented a full-scale go-to-market and OKR strategy.
Issviva is a comprehensive platform that offers tailor-made solutions to improve the experience for women during the menopause transition, combining a webshop, educational resources, and community support.
Sharpened the strategic direction, operational approach, and commercial narrative of Brussels Airport’s corporate venture arm; collaborating with startups in 3 areas: smart transport, sustainability, and vibrant community.
Validated a sustainable housing solution from 10 concepts, helping set up a joint venture within BNPPF’s real estate portfolio. HappyNest provides renters with a pathway to sustainable homeownership through a unique “rent now, buy later” financial model.
Conceptualised and validated various concepts from its initial VP, a personalised box of pain relief products curated based on a survey, to its current iteration, developing an MVP, minimum viable brand, and D2C webshop.
Crafted its value proposition, operational framework, and business model.; spearheading the partnership between Telenet, Unit-T, Arval, Optimile, and BNPPF, ensuring alignment and buy-in.
Ideated and validated a D2C commercial strategy for a new device, global GTM strategy and strengthened the brand’s existing positioning.
Developed a strategic framework that included a comprehensive market analysis and the first product mock-ups for user validation of a frictionless payment service.
Redefined customer journey and built an MVP with the goal to integrate into existing systems.
Co-developed O.W.N from scratch, almost completely remotely; conceptualised new ventures, tested various propositions and branding with real customers, and built and launched a validated startup in the market.
Defined and developed Apollo, an annual intrapreneurship initiative within Telenet by providing added venture-building expertise to execute design sprints, validation exercises, and concept pitches.
Co-developed The Park from scratch, together with Telenet and 9.5 Ventures. From post-it to concept, developing a business case, hiring the team, and a full launch – within one year. We are on the board of advisors and assisting the scale-up phase.
Performed venture audit reviewing features and propose new product extensions. The result was a high-fidelity prototype of the new Doccle, illustrating four new macro-features.
co-created VRTL from scratch together with Yondr. The process included everything from post-it to concept, developing a business case, validation, and launch. Bundl is also an investor in the startup.
Explored and defined BNP’s role in the mobility market by scouting and brokering their partnership with Optimile.
Worked closely with C-level management to build hsbcad 2.0. The process included: reshaping the commercial story and building a new website, automated marketing strategy, and the investor pitch. Ongoing business development support is being provided.
Explored different growth possibilities within the D2C business model to identify and take advantage of new and previously unidentified market opportunities.
Co-created Yondr from scratch and has had an active role in its development ever since. We are investors in the startup and follow-up through board meetings and occasional tracks.
Co-developed and launched an algorithm-powered D2C skincare solution from scratch. The Routinely app provides personalised guidance based on changing lifestyles and skin needs.
Validated the concept, put together a team, co-built the MVP, and co-launched SafeSpot through to its scaling phase, facilitating its successful spin-in as a fully-functional business unit.
Explored opportunity areas for partnerships within AXA’s existing mobility offering, and validated various concepts to be pursued.
