An entertainment playground for immersive phygital experiences
The entertainment industry is facing exponential change.
Emerging concepts such as esports, binge-watching, “phygital”, and virtual reality are changing the way we experience entertainment every single day.
Telenet—one of Belgium’s biggest entertainment and telecommunications providers—aims to occupy a solid market position in the many upcoming entertainment verticals.
In 2017 they challenged Bundl to co-create a unique proposal for their future of entertainment.
With The Park, Telenet is able to accelerate growth in a new market, while building towards a clear long-term proposition that aligns with the company’s values and vision.
Phygital adventures, real-life results.
from launch to a profitable business
customers in the first year
developed in the first year
launched within 9 months
"To do this well, we do not have to think like Telenet, but as startups or entrepreneurs.”John PorterCEO
From idea to market, in 1 year.
The process of building and launching The Park Playground, from 0 to hero.
Together with a small Telenet team, we spent about 2 months in ideation, fine-tuning the concept, validation and building a strong business case to convince the Telenet management team to move forward with pre-seed funding.
- 2 initial ideas
- 1 user-validated concept
- Branding mock-up
- Concept mock-up
- Customer Journey
- Business case
- Pitch deck
We hacked the MVP phase by visiting early stage startups in the industry—gathering insights into hardware, technology, venue setup, business cases, and user input.
That left us to build the key features and USP that would differentiate The Park in the market.
- Market research
- Updated business case
- Rollout plan
- Definition of key features for launch
- Pricing model
- Pitch deck
Finding the right partnerships was essential for the quick and successful launch of The Park. Together with Bump, Wappla, Woestijnvis and The Mill, we created an unforgettable phygital game experience, developed a story and supporting software, and gathered the ideal hardware. In-house, we built a brand identity, found a great venue, and hired the right team and leadership to lead this venture towards the future.
- Brand identity
- Venue scouting and rental
- Team scouting and hiring
- Game concept , web and app development
- Interior design and branding
- Launch marketing campaign
The overwhelming success of The Park Playground allowed it to reach profitability after only 6 months, under the leadership of CEO Philippe De Schutter. But this didn’t mean our job was done. Bundl provided support in the further growth of the team and through regular coaching sessions with the management of The Park, focused on improving the brand experience and developing a scaleup strategy.
- Board meeting strategy support
- Brand experience support
- Team growth support
- Scale-up strategy support
Meet the startup team.
What started as a Telenet + Bundl mix evolved into an independent, full-time dedicated team with a Telenet and 9.5 board.
Philippe De Schutter
VP Business Development
Opening of 3rd venue, in Hasselt, Belgium.Read blog post
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Dive deeper into The Park Playground Case Study with a detailed overview of each step of building this corporate startup — from problem statement to profitable business.