Life is disrupted.
Consumers are digitized.
How will your corporation adapt?

We’re here to help you find the silver lining in the new normal and accelerate your growth into it. Our finger has been on the pulse of the latest business moves, to inspire ourselves and you.

Discover new and innovative growth examples.

The latest business moves
shaping the new normal.

Be inspired by the latest business moves making waves and accelerate your venture’s growth into the new normal.

– Weekly updated –

The latest business moves
shaping the new normal.

Be inspired by the latest business moves making waves and accelerate your venture’s growth into the new normal

– Weekly updated –


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The most inspiring ‘new normal’ business moves curated and updated daily!

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Sports and Entertainment
23 July 2020

Virtual baseball fans to fill empty stadiums.

The MLB is starting their shortened season, without any fans attending games. Fox Sports have turned to placing virtual fans in seats to bridge the gap and disconcerting nature of fans watching a game with deafening silence on TV.

The new normal takeaway

It’s uncertain which things will go back to the way they were. Business should look to serve their customers with comfort, even if it isn’t in the same form.

Retail
16 July 2020

Partnership with DoorDash for health goods delivery.

DoorDash stepped out of its restaurant delivery offering to partner with the major drug store chain. The aim for Walgreens is to place their entire store online, ultimately becoming a fulfilment business.

The new normal takeaway

More people are avoiding going into stores for things that can be serviced through on-demand delivery. This partnership is another example of corporations partnering with or acquiring delivery startups.

Retail
14 July 2020

Cashier-less checkout with smart shopping cart.

Amazon’s new Dash Cart allows you to skip the checkout line and walk directly out of the store. Similar to their previous physical-retail concept, AmazonGo, the shopping cart is connected to your Amazon account and pays immediately after leaving the store.

The new normal takeaway

Consumers will avoid touching public surfaces, so look to counteract any “touch points” with digital solutions. Everything can be digitized if there’s an ecosystem to back it up.

Photography
06 July 2020

FujiFilm turns your camera into a webcam.

The famous camera maker gave their high-quality cameras a new use during lockdown by creating software that turns it into a webcam. It supports all major video conferencing tools like Google Meet, Zoom, and Teams.

The new normal takeaway

With more remote meetings in the future consumers will be searching for ways to enhance their experience. Explore software solutions that give your hardware new life.

Sports and fitness
01 July 2020

Peloton creates own fitness channel on Roku.

Peloton have pushed their video content, which found fame in lockdown for their live at-home workouts, onto digital streaming platform, Roku. This expanded offering sees a once traditional fitness equipment manufacturer pivot and grow into a content powerhouse.

The new normal takeaway

Content marketing has never been more important and should form part of your brand’s service offering. Peloton’s content channels have now become their leading USP and generate revenue on their own.

Retail
30 June 2020

Virtual dressing rooms find clothes that fit you.

Shoppers are avoiding dressing rooms due to coronavirus fears. Fit:Match functions as a virtual dressing room where people receive a 3D body scan and get presented with the shops that have the perfect size clothes for them.

The new normal takeaway

Consumers still want to go out shopping. So, find new ways to augmented existing physical experiences to offer digital and contactless methods.

Sports and fitness
29 June 2020

From sports apparel to hardware.

The trendy sports apparel company is getting into fitness hardware with the acquisition of a startup. Mirror developed a reflective display where people can exercise while simultaneously streaming workouts and watching themselves.

The new normal takeaway

Home workouts are back in fashion. Lululemon found a tech-driven solution to boost their customers’ fitness experience. Expect the mirror to become a home AR webshop/dressing room.

Sports and fitness
26 June 2020

Find the safest training route with heatmaps.

Suunto has launched its Suunto 7 watch with heatmaps to help runners, cyclists, and hikers avoid crowded areas and social distance. Users can access the heatmaps online via the app or with Suunto 7.

The new normal takeaway

Heatmaps that were previously used to find popular places are now being used to social distance. Location data can be used to provide a new and safe experience for potential customers.

Banking
24 June 2020

Contactless payments using wearables.

The Belgian bank have responded to contactless behavior by creating wearables you can tap to pay with. They offer a range of devices including rings, bracelets, watches, and lanyards. Security is also taken into account with the wearables indistinguishable as a form of payment.

The new normal takeaway

KBC looked beyond traditional banking methods to solve a a new problem for their customers. Search for options where your service can be activated – in this case wearable tech.

Retail
15 June 2020

Shopping 3.0 with facemasks and live entertainment.

Selfridges Covid-19 secure reopening includes new launches, virtual shopping, and live entertainment for queueing customers. To ensure safety, you can even shop by appointment, or use the Selfridges app to access store maps and plan your visit.

The new normal takeaway

Consumers have been bombarded with new rules and regulations. Make sure your new customer experience is not only safe, but also joyful and inviting.

Communication
15 June 2020

The new largest mobile payment platform.

WhatsApp Pay is an in-chat payment feature that allows users to make monetary transactions via WhatsApp to their contact list.

The new normal takeaway

Mobile payments will become the ubiquitous transaction method from small to large payments, and your company should already be considering how to harness it.

Food Delivery
9 June 2020

Real meals for virtual meetings.

Uber Eats is expanding its corporate meal program with the launch of its new vouchers. The goal is to make it easier for companies to do things like provide meals for large-scale virtual events, treat potential clients to lunch, or order snacks for remote employees.

The new normal takeaway

Client relationships have moved from high touch to high tech. Gain a competitive advantage by making it easier and more convenient for customers to use your services.

Entertainment
14 May 2020

VR comes home.

The Park Playground, a corporate venture from Telenet, offers a brand new ‘VR in Home’ package. Responding to social distancing measures, the VR equipment can be ordered online and it is delivered and picked up directly from your home. Multiplayer games are also available allowing you to connect socially with your friends.

The new normal takeaway

VR is on its way to becoming truly mainstream, finally! There are plenty of new opportunities in the home entertainment and wellness industries.

Sports and Fitness
12 June 2020

Facemasks for athletes.

Under Armour released a face mask for exercising that’s water-resistant and reusable. It’s designed to offer comfortable breathability regardless of how hard you’re pushing yourself.

The new normal takeaway

Take advantage of new areas for opportunity. Under Armour acted quickly to address a rapidly growing market gap like face masks.

Sports and Entertainment
23 July 2020

Virtual baseball fans to fill empty stadiums.

The MLB is starting their shortened season, without any fans attending games. Fox Sports have turned to placing virtual fans in seats to bridge the gap and disconcerting nature of fans watching a game with deafening silence on TV.

The new normal takeaway

It’s uncertain which things will go back to the way they were. Business should look to serve their customers with comfort, even if it isn’t in the same form.

Retail
16 July 2020

Partnership with DoorDash for health goods delivery.

DoorDash stepped out of its restaurant delivery offering to partner with the major drug store chain. The aim for Walgreens is to place their entire store online, ultimately becoming a fulfilment business. 

The new normal takeaway

More people are avoiding going into stores for things that can be serviced through on-demand delivery. This partnership is another example of corporations partnering with or acquiring delivery startups.

Retail
14 July 2020

Cashier-less checkout with smart shopping cart.

Amazon’s new Dash Cart allows you to skip the checkout line and walk directly out of the store. Similar to their previous physical-retail concept, AmazonGo, the shopping cart is connected to your Amazon account and pays immediately after leaving the store. 

The new normal takeaway

Consumers will avoid touching public surfaces, so look to counteract any “touch points” with digital solutions. Everything can be digitized if there’s an ecosystem to back it up.

Photography
09 July 2020

FujiFilm turns your camera into a webcam.

The famous camera maker gave their high-quality cameras a new use during lockdown by creating software that turns it into a webcam. It supports all major video conferencing tools like Google Meet, Zoom, and Teams. 

The new normal takeaway

With more remote meetings in the future consumers will be searching for ways to enhance their experience. Explore software solutions that give your hardware new life.

Sports and fitness
01 July 2020

Peloton creates own fitness channel on Roku.

Peloton have pushed their video content, which found fame in lockdown for their live at-home workouts, onto digital streaming platform, Roku. This expanded offering sees a once traditional fitness equipment manufacturer pivot and grow into a content powerhouse.

The new normal takeaway

Content marketing has never been more important and should form part of your brand’s service offering. Peloton’s content channels have now become their leading USP and generate revenue on their own.

Retail
30 June 2020

Virtual dressing rooms find clothes that fit you.

Shoppers are avoiding dressing rooms due to coronavirus fears. Fit:Match functions as a virtual dressing room where people receive a 3D body scan and get presented with the shops that have the perfect size clothes for them.

The new normal takeaway

Consumers still want to go out shopping. So, find new ways to augmented existing physical experiences to offer digital and contactless methods.

Sports and fitness
29 June 2020

From sports apparel to hardware.

The trendy sports apparel company is getting into fitness hardware with the acquisition of a startup. Mirror developed a reflective display where people can exercise while simultaneously streaming workouts and watching themselves.

The new normal takeaway

Home workouts are back in fashion. Lululemon found a tech-driven solution to boost their customers’ fitness experience. Expect the mirror to become a home AR webshop/dressing room.

Sports and fitness
26 June 2020

Find the safest training route with heatmaps.

Suunto has launched its Suunto 7 watch with heatmaps to help runners, cyclists, and hikers avoid crowded areas and social distance. Users can access the heatmaps online via the app or with Suunto 7.

The new normal takeaway

Heatmaps that were previously used to find popular places are now being used to social distance. Location data can be used to provide a new and safe experience for potential customers.

Banking
24 June 2020

Contactless payments using wearables.

The Belgian bank have responded to contactless behavior by creating wearables you can tap to pay with. They offer a range of devices including rings, bracelets, watches, and lanyards. Security is also taken into account with the wearables indistinguishable as a form of payment.

The new normal takeaway

KBC looked beyond traditional banking methods to solve a a new problem for their customers. Search for options where your service can be activated – in this case wearable tech.

Retail
15 June 2020

Shopping 3.0 with facemasks and live entertainment.

Selfridges Covid-19 secure reopening includes new launches, virtual shopping, and live entertainment for queueing customers. To ensure safety, you can even shop by appointment, or use the Selfridges app to access store maps and plan your visit.

The new normal takeaway

Consumers have been bombarded with new rules and regulations. Make sure your new customer experience is not only safe, but also joyful and inviting. 

Communication
15 June 2020

The new largest mobile payment platform.

WhatsApp Pay is an in-chat payment feature that allows users to make monetary transactions via WhatsApp to their contact list.

The new normal takeaway

Mobile payments will become the ubiquitous transaction method from small to large payments, and your company should already be considering how to harness it.

Food Delivery
9 June 2020

Real meals for virtual meetings.

Uber Eats is expanding its corporate meal program with the launch of its new vouchers. The goal is to make it easier for companies to do things like provide meals for large-scale virtual events, treat potential clients to lunch, or order snacks for remote employees.

The new normal takeaway

Client relationships have moved from high touch to high tech. Gain a competitive advantage by making it easier and more convenient for customers to use your services.

Entertainment
14 May 2020

VR comes home.

The Park Playground, a corporate venture from Telenet, offers a brand new ‘VR in Home’ package. Responding to social distancing measures, the VR equipment can be ordered online and it is delivered and picked up directly from your home. Multiplayer games are also available allowing you to connect socially with your friends.

The new normal takeaway

VR is on its way to becoming truly mainstream, finally! There are plenty of new opportunities in the home entertainment and wellness industries. 

Sports and Fitness
12 June 2020

Facemasks for athletes.

Under Armour released a face mask for exercising that’s water-resistant and reusable. It’s designed to offer comfortable breathability regardless of how hard you’re pushing yourself.

The new normal takeaway

Take advantage of new areas for opportunity. Under Armour acted quickly to address a rapidly growing market gap like face masks.

New Normal - Tomorrowland goes virtual
Entertainment
04 June 2020

Tomorrowland goes virtual.

With larger crowds banned, Tomorrowland “Around The World” is going virtual, promising a never-before-seen interactive entertainment experience. Viewers will be treated to the latest in 3D design, video production, and special effects.

The new normal takeaway

The combination of live virtual experiences with traditional physically-present experiences will become a standard offering across entertainment categories: gaming, theatre, and movies. 

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IT
28 May 2020

A new kind of dining experience.

Presto revealed a new Contactless Dining Kit for restaurant owners. Guests can use their phones to order and pay for their food, without having to touch anything or anyone. Since launching it has received orders from countries around the world.

The new normal takeaway

With normal everyday schemas disrupted, people are looking for new ways to hold on to their old lifestyles. Focus on new and novel ways to meet that market gap.

Food & Beverages
31 May 2020

Drive-thru coffee.

Starbucks is now offering drive-thru and pick-up services at the majority of its cafes. This solution answers the need for ease, convenience, and speed from customers, especially in a post-COVID era, were waiting in line poses a health risk. Starbucks is using models from others in their industry to reinvigorate their customer experience. Most industries are wide and serve as a great tool for inspiration.

The new normal takeaway

Change your focus from traditional brick and mortar store experiences to on-the-go-solutions.

Hospitality
17 May 2020

#WFH (Work from hotel).

Hamilton Hotel DC offer day rates for remote workers. Private access to a hotel room turned office suite, complete with fast internet and a quiet atmosphere is exactly what’s needed when the confines of home become unbearable.

The new normal takeaway

Property available for hire can be used in multiple ways beyond its initial intention. Searching for what consumers need extra space for in the new normal can unlock new growth.

Food & Beverages
11 May 2020

PepsiCo goes D2C.

PepsiCo is bringing their snacks right to your door with the launch of pantryshop.com and snacks.com. Changing eating habits due to the lockdown offered the perfect opportunity to bypass traditional distribution channels and test out a new business model.

The new normal takeaway

Switching to D2C and a digital storefront offers more control over your supply chain and the relationship with your customers.

Mobilty
06 May 2020

Beyond taxis into delivery vehicles.

Uber Direct offers retailers an on-demand delivery service to quickly get orders to customers at home. Another new service Uber Connect let’s consumers send packages to another address in their city.

The new normal takeaway

Using your assets in new ways will give depth to your offering and allow customers to build off of it. Venture into spaces beyond your initial or core offering to unlock brand new markets.

Mobility
01 May 2020

Self-driving cars to the rescue.

Cruise, the self-driving car division of General Motors, came out of dormancy to actively flip their non-essential status. They were being used to make food deliveries around San Francisco for two local food banks helping free up food bank workers to better serve clients.

The new normal takeaway

Technologies like autonomous cars and drones are already helping out with certain human tasks. They’re especially valuable post-pandemic because they foster more efficient and contact-free work-places.

Food & Beverages
28 April 2020

Heinz goes digital and D2C.

Tinned-food producer Heinz has launched its first D2C website amid the peak of the pandemic. Their new offering was built in less than three weeks and offers bundles of Heinz products to at-home customers.

The new normal takeaway

Going digital D2C can be done with pace, even if you’re a large corporation. Digital storefronts can be built in days, so the main focus should be nailing the logistics to service customers on time.

Apparel & Footwear
05 April 2020

Home workouts with world-class athletes.

With more people working out at home, Nike’s initiative enables you to test your athletic endurance against superstars like Cristiano Ronaldo, Alexander Ovechkin, or Simona Halep. It’s all part of their 2-month-long, star-studded “Living Room Cup” campaign.

The new normal takeaway

The stay-at-home economy is now how we live. Find new ways to adapt your products and services to help your customers adapt to the new normal.

Retail
02 April 2020

Supporting your new home office.

Staples, which sells everything from paper to sanitizer and office snacks, has dropped their minimum order requirements and now offers free deliveries for people making the move to working from home.

The new normal takeaway

The home as a workplace is a reality that many people are adapting to. There is a lot of opportunity in that space for companies to facilitate the transition. 

Entertainment
02 April 2020

Personalized music messages.

Encore is a marketplace for booking musicians for events. It has since pivoted to become a marketplace for recorded musical messages (starting at £15). The pivot has enabled musicians to keep earning money from home and kept the London-born company afloat.

The new normal takeaway

Find novel ways to serve your customer base digitally. Experiment with newer technologies and partnerships to put a new spin on an existing product.

Food & Beverages
18 March 2020

A “Pub in a Box”

With Signature Brew’s “Pub in a Box”, customers can enjoy all their favorite pub goodies in the comfort of your own home. This new distribution model will carry the business into the future, keep loyal customers engaged, and work alongside their original pub channel. 

The new normal takeaway

When your customer can’t get to you, you need to find new ways to get to them. Going digital and direct, future-proofs your company if scenarios like lockdowns happen again.

Entertainment
18 March 2020

Netflix turns social-distancing into a party.

Netflix released an extension of its app “Netflix Party”. This Chrome extension allows you to watch movies and shows with your friends. It also has a feature of group chat so you are able to talk while watching your favorites.

The new normal takeaway

In times of social distancing, digital services keep people socially connected. Consumers are more likely to bond with your brand if it strengthens their network connections.

Retail
09 March 2020

Delivery by partnership.

Walgreens partnered with Postmates to deliver a wide variety of grocery items and personal care products. These partnerships allow brands to serve customers more quickly and efficiently.

The new normal takeaway

Focus on your core business and partner with the many new startups that offer complementary services like delivery.